HEM, as a brand, is world-renowned for producing and exporting perfumed incense. An award‑winning incense producer, it has over 400 fragrance varieties available in 70 or more countries worldwide.

The HEM management chose to reach out to consumers directly and thus repositioned the company as a D2C business. In a lockdown global climate, the best way to reach out to consumers was digitalization. In their search for facilitators, they stumbled upon GroCurv. As GroCurv connected them with apt partner agencies, the company soon started to notice some positive changes.

With GroCurv acting as a scope to work platform, HEM found partners that were in sync with its objectives. HEM went on to hire agencies for social media activation, website development, Amazon performance marketing and content creation.

If you're considering hiring a market research agency, then you're about to make a wise investment that would most likely provide significant advantages to your business.

A market research agency may develop, conduct, and analyze customized market research for your business and provide the critical data and pointers, allowing you to make strategic decisions based on facts. Furthermore, they'll ensure that the feedback you receive and the conclusions you draw are completely objective. So, let’s dig a little deeper and explore what a market research firm can possibly bring to the table for your business.

Facebook has founded fame for many brands in the digital marketing space. It has been the birthplace of brands, the solace of solo-preneurs. When the traditional marketing and promotional media have proved to be too expensive or too inaccessible for startups and innovators, Facebook has been the space that gave the small voices a loud amplifier. Social media marketing’s biggest Like is for Facebook.

One of the mainstays of digital marketing is the illustration of content. What are we talking about? Images, images and more images. Social media posts that are led by well-shot, meaningful images are more likely to be noticed. They are most likely to get engagement in the form of Likes, Comments or Followers. Instagram took off as the most popular social media because it was essentially an image-centric digital marketing medium.

Instagram has helped thousands of start-ups to build businesses and network via the magic of images.

One of the heroes of successful digital marketing is SEO: Search Engine Optimization. In fact, it takes center stage in the digital marketing Hall of Fame.

Why does SEO get this spotlight?

Simple – it’s the game changer for marketing to convert to sales. After promoting and publicizing your brand, SEO creates conversions and directly impacts your return on investment.

Search Engine Optimization is defined as ‘the process of improving the quality and quantity of website traffic to a website or a web page from search engines.’ (Source - Wikipedia)

Google being the most-used search engine we know, SEO helps a brand to improve its Google rankings, when a user searches using words or terms that are directly related to the brand’s expertise.