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Entries for author "Vipul"

How SEO Treatment for this Hospital ensured healthy rankings in 6 months.

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One of the heroes of successful digital marketing is SEO: Search Engine Optimization. In fact, it takes center stage in the digital marketing Hall of Fame.

Why does SEO get this spotlight?

Simple – it’s the game changer for marketing to convert to sales. After promoting and publicizing your brand, SEO creates conversions and directly impacts your return on investment.

Search Engine Optimization is defined as ‘the process of improving the quality and quantity of website traffic to a website or a web page from search engines.’ (Source - Wikipedia)

Google being the most-used search engine we know, SEO helps a brand to improve its Google rankings, when a user searches using words or terms that are directly related to the brand’s expertise.

Digital Marketing on Facebook: Bruised Passports - The Travelling Couple that Wants to Take you Along

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Try typing "bruised passports" in your search bar. You are immediately hit with a drop down of suggested terms - which is a mind-boggling list of global destinations. From Sikkim to Sydney, this brand is know-it-all in global travel. And a know-it-all who’s there because it has done it all. With over a decade of digital marketing best practices under its camera belt, Brusied Passports is a great case study in successfully using a platform like Facebook to build a brand.

How to Find the Right Market Research Agency?

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Market research agencies ultimately help businesses by putting the collected data into action. Some activities conducted by market research agencies include:

  • Conducting surveys
  • Conducting interviews
  • Facilitating focus groups and workshops
  • Undertaking methods to observe customers
  • Collect relevant information, analyze data, report findings

When you hire an agency, make sure that they are properly differentiating between quantitative and qualitative research. Simply put, quantitative data deals with facts and figures while qualitative data pertains to human experience. Both are relevant for you to make informed business decisions.

GroCurv has been featured in Inc42's 30 Startups To Watch list!

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India has a $5 Tn goal for its economy, and much of this development will depend on the millions of SMEs looking for ways to grow even in Covid times.

GroCurv was set up in 2018 as a managed marketplace, helping SMEs find the right service agency partners for sales and marketing, digital marketing, PR and branding, among others. The startup has developed a tech platform that enables clients to create solid project briefs using a dynamic scoping engine, source the best-fit agencies and curated service providers, and access collaboration tools and workflows to negotiate, make contracts and monitor project executions.

How Ikea’s Indian Instagram handle is Minimalist but Maximized

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When Ikea announced its foray into India, there was more buzz on social media than there was for Deepika Padukone’s next film. Even if you hadn’t done a single DIY furniture assembly in your life, you were still hash tagging Ikea and secretly looking up DIY kits. Well, that’s the Ikea impact for you. And that’s powerful digital marketing for you as well.

Even if you own only an Ikea pen stand, you’re most likely a follower on Instagram. Between posts of bedroom styling, tablescapes and children’s recreational options, Ikea has created a different image in the Indian scenario for itself, with its digital marketing on Instagram.