Well, Isn’t Diwali a time for something new?

For a festival that thrives on bringing in the new, one would think marketers would search for that bright new spark (pun intended) to set aside their advertising. After all, it’s a big season - with some categories reporting 50% of annual sales around the time.

It’s also a festival that comes towards the end of the Roman year, one would think leaving us with a lot to look back upon. How a world changed. How it met new challenges, and how its readying for the year ahead.

So what do you think works well for your brand? Emotional advertising? Functional advertising? Both?

The recent CARS24 campaign got us thinking about this. Selling your car via a tech enabled intermediary. CARS24 is creating a whole new experience in facilitating the sale of your car. As someone who has both the pre and post CARS24 car selling experience, CARS24 was a blessing. No more newspaper ads, OLX pesky callers, brokers – I was in control of the selling experience.

So no surprise that it has been a very fast growing company building the market as well as bringing in competition into the category.

Over the past few months, as physical mobility has been impacted, brands have looked online for two important needs:

• Getting products/services to consumers
• Getting brand messages to consumers

For many companies, large and small, a strong sales team was the solution to getting products on shop shelves, and communication to the shop walls.

Now as the offline world is restricted, companies and brands are looking for more efficient and effective ways to reach their distribution channels and their consumers.

Water, Water everywhere…..
The most abundant natural resource, consumed by everyone, everyday.
But is branded water really differentiated?
Here are a few brands, that at least on Instagram were able to stand apart.

Not something most water brands manage to do.

In the past decade, continuing advances in technology have ensured that the ‘science’ of marketing has evolved tremendously. With the advent of digital channels and social media, marketing today is measured more precisely than ever before.

So, while an outsider may view digital marketing activities as a hit-or-miss phenomenon, agencies know that this is clearly not the case and that marketing success is quite measurable. The most important metric for digital marketing agencies while measuring the success of a campaign are KPIs, or Key Performance Indicators.