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Entries for category "Marketing"

Sparx: Creating a new segment of shoes, a la Sketchers!


Like its illustrious overseas counterpart, Sparx has worked on creating a segment around stylish/ sporty leisure footwear. Filling the gap between casual and performance sport, the brand has had a very long association with Akshay Kumar – himself representing fitness, casual fun yet performance.

Last week we looked at how Skechers is using social media as a brand to reckon with in India . And this week we follow up on Skechers, with its Indian counterpart Sparx