Companies come to the Grocurv platform looking for advertising and marketing agencies and one of the questions they ask is “What difference does an agency make? “

Over the past two years we have seen many clients engaged with agencies successfully and the big impact areas are what we discuss in this blog. Specifically we are dealing with an organic engagement in this blog.

What that means is that agency partner is creating content on your behalf on social media without spending money to push that content before a wider audience. You rely on the quality of content to give you reach in social media.

How should a young company that is starting on social media, use and exploit digital marketing? We ask ourselves this question in response to the uncertainty we see when young companies begin their journey on digital marketing.

As a platform for working with marketing agencies, our clients are mostly Small and Medium enterprises looking to grow quickly. And uncertain about the whole field of marketing, let along digital marketing.

Continuing our focus on building your brands social media presence on Linkedin (See: Sugar Cosmetics, Pee Safe and Orient Bell Tiles ) , this week we look at how a young vibrant brand in the B2C is doing this, with an the example of The Moms Co.

Natural, Safe, Effective & Australia Certified toxin-free skincare, The Moms Co.’s gentle pregnancy skincare products were formulated by experts across India, Australia and Switzerland to provide practical solutions during pregnancy, and after childbirth.

As a Marketplace for marketing agencies, we find a large variety of clients coming to the platform. Digital marketing is one of the key service lines today and clients are often taking their first steps in this realm. They are filled with uncertainty on the process, on the costs, on the results.

Of course, a key question the algorithm asks clients is about the budget they have in mind in order to find the right agency match. Many are awkward to talk about it and often respond with “don’t know” or “please advise”.

While we focused on B2C brands on Linkedin last week ( Sugar Cosmetics and Pee Safe ), this week we look at how B2B brands are doing this, with an the example of Greenhouse Inc., a software that helps the recruitment industry.

With 28k followers, it has a very vibrant Linkedin page highlighting the power of good, and diverse content in engaging customers and employees.

Greenhouse software mixes company news, influencers, thought articles and employee highlights to build itself as a vibrant thought leader in the industry, and a great place to work.