How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at Sugar Cosmetics. Sugar Cosmetics was founded in 2012 by Indian Institute of Management-Ahmedabad graduates Kaushik Mukherjee and Vineeta Singh, as an online brand for women's cosmetics.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at PeeSafe. Founded in 2013, by Vikas Bagaria, a serial entrepreneur and a seasoned businessman, PeeSafe is among the fastest growing personal hygiene brands in the country today.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

B2B companies, fast growing but smaller in size have often wondered about Linkedin.

• How do we start?
• How much?
• What kind of content?

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

Why we believe in Google Pay Per Click advertising for our business

Firstly, a very quick definition of what Google PPC (Pay per click is all about).

People search for products and services on google.

As a seller, you have the option to advertise your website when such a search happens. When a prospective customer then sees your advertisement on the search page and clicks to reach your webpage, you pay google some money.

Well, Isn’t Diwali a time for something new?

For a festival that thrives on bringing in the new, one would think marketers would search for that bright new spark (pun intended) to set aside their advertising. After all, it’s a big season - with some categories reporting 50% of annual sales around the time.

It’s also a festival that comes towards the end of the Roman year, one would think leaving us with a lot to look back upon. How a world changed. How it met new challenges, and how its readying for the year ahead.