How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at Sugar Cosmetics. Sugar Cosmetics was founded in 2012 by Indian Institute of Management-Ahmedabad graduates Kaushik Mukherjee and Vineeta Singh, as an online brand for women's cosmetics.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at PeeSafe. Founded in 2013, by Vikas Bagaria, a serial entrepreneur and a seasoned businessman, PeeSafe is among the fastest growing personal hygiene brands in the country today.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

B2B companies, fast growing but smaller in size have often wondered about Linkedin.

• How do we start?
• How much?
• What kind of content?

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

Well, Isn’t Diwali a time for something new?

For a festival that thrives on bringing in the new, one would think marketers would search for that bright new spark (pun intended) to set aside their advertising. After all, it’s a big season - with some categories reporting 50% of annual sales around the time.

It’s also a festival that comes towards the end of the Roman year, one would think leaving us with a lot to look back upon. How a world changed. How it met new challenges, and how its readying for the year ahead.

Whether Uber, Amazon, or Tinder: we crave to build trust, because trust takes us further. Without trust, how would we leave the confines of our homes and families to explore the beyond. To know the unknown. Lonely is the soul that doesn't trust. 

A digital world, full of information about us is a conduit to building trust quickly; and that's why I love these times we live in. So many tools for us to build trust in one another.