Other than being a tea-loving country, India is also one of the largest producers of regal quality tea after China. Assam, the North-eastern state of India and the biggest tea-growing region, can be credited for driving India to attain the world’s top-most position for decades together. In fact, the market size of tea amounts to about USD 15,988 mn as of 2022.

Several local and international brands made their way into this highly competitive and conventional industry, without much success.

Vahdam Teas, a brainchild of Bala Sarda, is one that made a mark.

The 29-year-old fourth-generation entrepreneur and tea pioneer is the first to establish the country’s largest digitally-native, global wellness brand by making the finest teas and superfoods available to consumers in over 104 countries.

Albeit slowly, the education sector is making headway with the advent of technology. From distance learning to online classes and guides, India’s EdTech industry has a variety of offerings for one and all. The long-established roadblocks in the education sector are fading away – thanks to the easy access to information and knowledge brought about by the internet along with EdTech programs and applications! Interestingly, the EdTech industry is at a point of inflection, with venture capitalists pouring funds and brands thriving remarkably well. Among others, Extramarks has demonstrated exemplary growth.

A decade ago, who would have thought that paying your credit card bills on time could help you earn rewards and cashback? The people who were once credit card defaulters were optimistically pushed to pay their dues in exchange for tangible perks. What earlier seemed like coerced spending soon became a secure source of earning for credit card users.

Bengaluru-based CRED made it happen.

In the words of its founder Kunal Shah, “Nobody has been rewarded for paying back on time. We want to fix that.” And just like that, an ambitious entrepreneur with a non-tech background unearthed a crucial loophole in the credit card payment system and rose to the surface by launching a cutting-edge problem-solving application CRED in 2018. Today, both Shah and his brainchild have earned a place in the sun for establishing a first-of-its-kind platform valued at $4.01 billion (2021), an appraisement that most start-ups have taken over a decade to achieve.

For a young brand, less is always more. I know we have said this before and certain we will continue to stand by this in the future. We have learnt this from our own mistakes and we have learnt this from the success of other young brands.

A young brand starting out with limited resources needs to tell one strong story to the interested customer segment. If the customer experience is positive the story is validated and connect with the brand begins.

Hyperbolic statements often raise eyebrows. The most important ingredient in brand building? And that too…TIME?

Well, we are simply trying to make a point that consistency has a very big impact on how your brand is perceived and hence, develops.

Consistency is the sum (or product) of time and sameness. Repeating the same message again and again and again. Which means that if the message is relevant, hearing it said in the same way helps a consumer find reassurance. And from that reassurance, builds trust.