Whether Uber, Amazon, or Tinder: we crave to build trust, because trust takes us further. Without trust, how would we leave the confines of our homes and families to explore the beyond. To know the unknown. Lonely is the soul that doesn't trust. 

A digital world, full of information about us is a conduit to building trust quickly; and that's why I love these times we live in. So many tools for us to build trust in one another. 

Following from the previous post on the paths we recommend to building your brand, here are some platforms that can aid your journey.

These are social media platforms which rely on shared content to build your brand among a relevant audience. Social media marketing has become a science in itself, and our view is that at the early stage of your brand story, some investment of time is perhaps sufficient to understand and develop your brand online.. gradually, some hiring of “expertise”could help you on accelerate your journey.

An essential part of your journey will also be deciding on your brand name. One of the most common challenges many startups face in the beginning is how to create a brand name that stands out.

We live in such a competitive world. So you might think that all the good names have been taken. But don’t worry. If you’re still trying to figure the name out, let’s think of some ways we can come up with one!

Here are some ideas you can use to brainstorm.

Frederick the Great used all the usual marketing tools: Reverse psychology, perceived scarcity, and an aura of mystery. He appealed to people’s curiosity, their courage, and a desire to be part of a larger group.

Frederick used these tools for the benefit of his people rather than his own at their expense. This is the true purpose of marketing: When there’s a new, truly better path available, it’s your duty to lead people to it.

Many brands still use ‘recognise me’ personalisation, which actually harms commercial outcomes, rather than the more valuable ‘help me’ form.

According to Evergage, 88% of marketers say their customers expect an experience that’s personalised to them.

But, how big is the gap between expectation and reality when it comes to executing these highly individualised experiences? If personalisation is the utopia — how do we bridge the gap between one-size-fits-all marketing and truly bespoke, one-to-one experiences?