Byju’s has managed to bridge this obvious generation gap with the help of their ‘consultants’. Once the company has your details, thanks to the information you feed into the app, the consultants get in touch for a home visit.

Dyson launched in India in 2018 and you’d now be starting to see their exclusive stores around you and commercials in various media, and definitely more and more products in homes around you.

As fans of the brand, we decided to track Dyson’s presence in social media in India , what kind of stories and story-tellers are talking about it. Here’s our first track for Sep-Oct 2019.

Social media is not about what “the brand manager” says. Hers is only one voice, supported by campaign monies. But consumers listen better to other consumers. The brand today is built by consumers. Social media allows for the start of a dialogue. But the narrative is shaped by millions of your brand’s customers. Staying involved in those conversations is critical.

Branding, as it is understood today, is best described as the value a consumer derives from a product. Let us first understand what brand management is. We looked at the journey of few modern brands and picked up a few tenets of wisdom.

Campaign spends by brands are the biggest at this time and its interesting to look at how brands want to integrate themselves into their consumer’s psyche at this time. According to moneycontrol, festive advertising will grow 20% to Rs. 20,000 Crore in 2019. So lets see how this is being spent.