What links festivities, healthy snacking and taste? Whether present in a decadent barfi, a Diwali gift box or a post workout chikki, dry fruits and nuts are loved and desired across the board. In an age where rice and butter toast are being replaced by quinoa and avocado toast, nutrient-rich dry fruits and nuts still seem to catch the fancy of the both, the indulgent and the mindful eater.

The Indian dry fruit market is pegged at around 20,000 crores. 95% of this large and growing market is unorganized, inviting avenues for adulteration, bad hygiene and low quality. Noida-based startup Farmley wished to bring some order into this chaotic sector while empowering farmers and providing the customer quality on a platter.

"Everything is a chemical – water is a chemical – therefore, chemical-free products don’t exist."

We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist was born.

Hide Nothing, says the brand. And that’s a bold and refreshing take on the industry.

Welcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter. You can find the link to the podcast here:

As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.

In this series, we share learnings from hundreds of brands that have used GroCurv.com and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.

“the switch fix is a plant-based clean and conscious personal care brand for young urbans”, says their website.

A personal care brand that is deeply rooted into the concept of planet care. What is interesting about the brand is that the call out to being environmentally cautious is very clear, very strong and very focused.

Welcome to GroCurv’s podcast Right On Track where this week we discuss market research and your brand. As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.

In this series, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.

This week, we focus on Market Research- What is market research and why is it so important for your brand? Why do we use it and how should we go about it?