Founded in 2019 by Revant Bhate and Dhyanesh Shah, Man Matters is a tele-health platform where they provide access to experts on the digital platform with consultations and personalised treatments for hair, skin, weight, hygiene, sleep and sexual health. The platform is guided by a team of health professionals who are inclined towards changing male habits to drive men towards a healthier life, physically and mentally. Their product catalogue includes shampoo, hair growth gummies, hair tablets, hair growth tonic, face serums, anti-aging oil, face wash etc.

Since its inception the parent company has raised over USD 35Mn via marquee VCs; and claims to be trusted by over 10 million men.

The meteoric rise of the brand is a great example of product market fit; relevant consumer engagement; a focused digital marketing strategy and customer centric product innovation.

In the recent wake of events, people have become more vigilant about their healthcare benefits and insurance. It is no longer something that is advised for middle-aged people who are looking to secure their children’s and their own future. In addition, today's healthcare is beyond physical ailment, it expands to mental and emotional health- and the future generation is looking for the entire package.

Plum has addressed this gap by leveraging technology to provide organizations of all sizes with comprehensive and affordable insurance policies that are tailored to their employees' needs.

Sleepy Owl is a homegrown Indian coffee brand, on a mission to brew coffee that continues to taste heavenly in every sip. Three friends set their hearts out to offer authentic, high-quality coffee to the coffee lovers in India- where the coffee conversation ended at Bru vs Nescafe.

Sleepy Owl, from the word go, marketed itself as a gourmet coffee product that is accessible to everyone.

With high-quality and freshly roasted coffee, it set out to be the one-stop ideal coffee that would be easy to get, store and drink- anytime, anywhere. But why enter an industry that didn’t seem to have any space for something new?

Telemedicine has existed in some form or the other for several decades now. Yet, despite the digital transformation in the healthcare industry, most consumers have opted to consult their doctors in person. And then came COVID-19, which had an irrevocable impact on the healthcare system. The concept of telemedicine and teleconsultation began to be embraced with openness and speed. Innovative telemedicine companies stepped up to meet the rising demand from patients for medical services.

Take the case of Noida-based Medpho. They managed to provide 10,000+ tele-consultations, 8,800+ medicine delivery orders, and 500+ outpatient services monthly within 6 months from inception in October 2020

We live in a generation where the rise of small enterprises is the key to our economic growth. Almost every economically developed nation has a strong SME (small and Medium enterprise) sector. Its not just the Fortune 500!

The small and medium businesses (SMEs) in India account for nearly 30% of India's GDP, employing about 460 million people. And as we grow into a 5 Trillion USD economy, this is the sector that needs to find its feet, and of course its growth capital.

The formal banking sector is still building the transparency and speed to respond to these millions of small businesses; leaving most of them struggling with getting loans to help their businesses expand. This is the gap that Indifi took notice of and is determined to bridge.