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Entries for tag "Digital Marketing"

BUILDING THE SME BRAND ON LINKEDIN - PeeSafe

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How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at PeeSafe. Founded in 2013, by Vikas Bagaria, a serial entrepreneur and a seasoned businessman, PeeSafe is among the fastest growing personal hygiene brands in the country today.

BUILDING THE SME BRAND ON LINKEDIN

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How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

B2B companies, fast growing but smaller in size have often wondered about Linkedin.

  • How do we start?
  • How much?
  • What kind of content?

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

Why do we like Google PPC

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Why we believe in Google Pay Per Click advertising for our business

Firstly, a very quick definition of what Google PPC (Pay per click is all about).

People search for products and services on google.

As a seller, you have the option to advertise your website when such a search happens. When a prospective customer then sees your advertisement on the search page and clicks to reach your webpage, you pay google some money.

Can we avoid Digital Marketing?

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Over the past few months, as physical mobility has been impacted, brands have looked online for two important needs:

  • Getting products/services to consumers
  • Getting brand messages to consumers

For many companies, large and small, a strong sales team was the solution to getting products on shop shelves, and communication to the shop walls.

Now as the offline world is restricted, companies and brands are looking for more efficient and effective ways to reach their distribution channels and their consumers.