Featured Blog GroCurv In Media Videos Webinars Subscribe to Our newsletter
Entries for tag "Digital Marketing"

HOW YOUNG BRANDS GROW: The PLIX story

281757914_1385716031933155_8691062770836804045_n

India’s leading plant based health and personal care brand PLIX is on a mission to make wellness a more enjoyable and approachable lifestyle for everyone.

The brand started with a vision to change the way the world consumes plant-based superfoods and make nutrition less intimidating.

So PLIX brings you the best of nutrition in the coolest of form factors that you can imagine. With Plix nutrition - you can chew it, spread it, pop it, drop it, fizz it! Effervescent, gummies, peanut butter, capsules. Interesting and unique products that add excitement and levity to your diet and health regime.

GIVA: Being a jewel in the crown of the modern Indian jewellery buyer

Giva

Today, the very mention of “fine jewellery”, creates a divide between the consumers of the Indian jewellery industry. On the one hand are the traditional classic consumers who turn toward the coveted yellow metal - gold. On the other hand, are the young urban consumers wagering in favour of the up-and-coming moon metal - silver.

This distinct divide has made evident the fact that the consumer behaviour is making a shift from the classic gold designs to more urban and on-the-go silver options for jewellery. GIVA, a young jewellery brand has found its niche in this space. Sterling silver emerged as a category GIVA decided to foray into. Today, GIVA brand has become a household name for sterling silver jewellery options in India.

Playing Cupid with Indian millennials: Truly Madly in Love with Social Media

TrulyMadly

Challenging the status quo of India’s traditional approach to matchmaking, Truly Madly was launched in 2014, an online dating mobile app aimed at helping Indians (between 18-35 years of age) seeking love. Founded by Sachin Bhatia, Hitesh Dhingra and Rahul Kumar, the App addressed the need for finding dating partners based on trust and authenticity, apart from matching interests and personality traits. In order to verify the profiles, the team of Truly Madly uses ID proof, social media profiles and the employment records. This App struck cupid with its audience by way of its verified profiles - one of the major reasons why Indians looking for love have accepted Truly Madly.

Going Nuts About Scaling Up: The Farmley way to empower and grow

farmley

What links festivities, healthy snacking and taste? Whether present in a decadent barfi, a Diwali gift box or a post workout chikki, dry fruits and nuts are loved and desired across the board. In an age where rice and butter toast are being replaced by quinoa and avocado toast, nutrient-rich dry fruits and nuts still seem to catch the fancy of the both, the indulgent and the mindful eater.

The Indian dry fruit market is pegged at around 20,000 crores. 95% of this large and growing market is unorganized, inviting avenues for adulteration, bad hygiene and low quality. Noida-based startup Farmley wished to bring some order into this chaotic sector while empowering farmers and providing the customer quality on a platter.

How young brands grow- The Beminimalist story of "Nothing to Hide, its just Science"

minimalistbrand

"Everything is a chemical – water is a chemical – therefore, chemical-free products don’t exist."

We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist was born.

Hide Nothing, says the brand. And that’s a bold and refreshing take on the industry.