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Entries for tag "Digital Marketing"

Growing Your Brand with Influencer Marketing: The CRED Success Story

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One of the effects of the rapid growth of social media platforms is the emergence of “influencers”. These are individuals who have built a loyal audience and can “influence” (pun intended) their followers to check out brands, participate in trends etc. This has given rise to a new phenomenon called “Influencer Marketing”. It consists of brands collaborating with influencers and using their credibility and influence to promote their brand and/or specific products. While influencer marketing has experienced a significant rise in recent years and transformed the way brands connect with their target audience, Cred has done this in a very unique manner. Let's check out how.

How Young Brands Grow: WOW Skin Science’s Story

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With over 460 million active social media users (source: The Global Statistics), it is an obvious conclusion that an impactful social media presence is vital for brands not only to increase brand awareness and engage with their audience but also to amplify their product recall and build a positive brand reputation. Additionally, it is a powerful tool for modern marketing and a primary building block of any brand’s digital marketing strategy.

How Young Brands Grow: The Skippi Ice Pop's Story

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If there is something which has undeniably strong positive appeal with almost all of us, it is nostalgia. The positive memories and feelings evoked by nostalgic memories can often impact our behaviour as a customer in many areas of our life. These positive memories are what nostalgia marketing banks on to create a strong connection between the brand and the target audience, thus leading to a higher chance of a deeper engagement with the brand.

Unlocking Success: How Bewakoof.com Nailed Customer Targeting for Building a Strong Brand!

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In the world of digital marketing, while it is an effective means to connect with customers, it’s crucial to recognize that your budget may not stretch to reach the entire online population. This highlights the significance of precisely defining your target audience and strategizing your marketing campaign accordingly.

The Power of Storytelling in Brand Marketing: How Mama Earth is Leveraging it for Success

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In a world where consumers are constantly bombarded with a seemingly endless stream of content and distractions, capturing and retaining their attention is an increasingly daunting challenge for brands. With attention spans on the decline, it's crucial for businesses to develop innovative strategies to connect with their target audience and cut through the noise of online media.