An influencer who is promoting a range of products is a good blogger and conversationalist, but loses credibility for me as an expert. And unless you are an expert, how can you influence sceptical Ms. Consumer?

Digital age has completely reshaped our relationships is known. But though technology is taking over our lives and there is a worldwide buzz about how detrimental it is to building solid interpersonal relationships, there is also a discussion on the side about how it can help strengthen ties between members of a family, if used well.

In a world where likeability and shareability is everything, memes are the cleverest way to forge great connections.

So what exactly is a meme in marketing?

A concept that can be imitated, adapted and shared to creatively express an idea. It can be a picture, a video or a simple typographic representation. But to begin with, a meme needs to be entertaining and reflective of something that’s current. Wittier the meme, greater are its chances of going viral.

This has always been technology’s story. From radio, to TV, to cable and satellite TV. Technologies came, became cheaper and penetrated into less affluent India. Continuously bridging segments, and creating larger homogenised audiences.