Men’s grooming brand Beardo, which has a strong online presence, plans to expand in salons, supermarkets and organised retail formats. The company, in which home grown FMCG major Marico has picked up a stake, is also looking to start selling its products in the US.

As most modern day brands, it has focused significant marketing monies online and we are this week using our social listening tools to hear into how the brand uses different platforms.

The MG brand in India has definitely caught the imagination of the consumers with products that are stylish, affordable, and in the case of the EV, highly innovative and relevant. With their brand ambassador, they have made a very high impact entry in the market.

Their TV spends have been among the highest in the category.

While doing all this to establish itself, the brand appears to have given social media a slightly shorter shrift.

Like its illustrious overseas counterpart, Sparx has worked on creating a segment around stylish/ sporty leisure footwear. Filling the gap between casual and performance sport, the brand has had a very long association with Akshay Kumar – himself representing fitness, casual fun yet performance.

Last week we looked at how Skechers is using social media as a brand to reckon with in India . And this week we follow up on Skechers, with its Indian counterpart Sparx

Influencer marketing has, thus, quite been the buzzword for the last three years or so. But as a brand, should you be adopting this route in tow with others or, must there be a strategy for it?

Organic, Natural, Chemical Free, Toxin Free, Dermatologically tested, pH balanced- we are all now used to hearing these words and product benefits in almost everything we eat, drink or apply to ourselves.

As consumer awareness increases, we are concerned about what goes into the products we use. In this post, we report the outcome of our social listening on a young but fast growing brand that is prominent in the space of “safe” consumer products.