The Advertising Standards Council of India (ASCI) has taken a proactive step to uphold transparency and protect consumers by tightening norms and cautioning social media influencers against misleading endorsements. As an experienced marketer, I believe this move reflects the growing need for accountability and authenticity in the digital space. In light of this development, young celebrities should prioritize integrity, responsibility, and open communication to maintain their credibility and positively impact their followers.

In today's digital age, influencer marketing has emerged as a powerful tool for brands seeking to connect with their target audience in authentic and engaging ways. With the rise of social media platforms, influencer marketing presents a promising opportunity to expand a brand's reach, improve credibility, and drive sales. However, beneath its seemingly promising exterior, lies a complex landscape fraught with pitfalls and challenges that brand managers must navigate carefully. In this article, we will delve into the perils of influencer marketing, offering valuable insights for brand managers seeking to harness its potential while avoiding costly mistakes.

One of the effects of the rapid growth of social media platforms is the emergence of “influencers”. These are individuals who have built a loyal audience and can “influence” (pun intended) their followers to check out brands, participate in trends etc. This has given rise to a new phenomenon called “Influencer Marketing”. It consists of brands collaborating with influencers and using their credibility and influence to promote their brand and/or specific products. While influencer marketing has experienced a significant rise in recent years and transformed the way brands connect with their target audience, Cred has done this in a very unique manner. Let's check out how.

One of the mainstays of digital marketing is the illustration of content. What are we talking about? Images, images and more images. Social media posts that are led by well-shot, meaningful images are more likely to be noticed. They are most likely to get engagement in the form of Likes, Comments or Followers. Instagram took off as the most popular social media because it was essentially an image-centric digital marketing medium.

Instagram has helped thousands of start-ups to build businesses and network via the magic of images.

“In the digital world, you can gather data faster and for any new brand, selling online is a great way to get testimony about the product's quality.” - Vikas Co-founder, mCaffeine.
Not a fancy brand name, commercials, influencers. Just plain Coffee.

Started in 2016, mCaffeine is surely one of the most prominent personal care brands in the market today. Sharp focus on the key ingredient coupled with a pure online presence, has given this 4 year old brand immense status and stickiness in its target group.

As an online only brand, we expected our social listening on the brand to throw up some valuable nuggets. And we were not disappointed.