How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

Companies, fast growing but smaller in size have often wondered about Linkedin.

• How do we start?
• How much?
• What kind of content?

This week, we are looking at mCaffeine. mCaffeine’s founders, Vikas Lachhwani and Tarun Sharma started the company in 2016. The choice of Coffee as the key ingredient came about because while researching extracts, they found online literature which stated that caffeine is very nourishing for the skin. And from then, the team has never looked back.

Continuing our focus on building your brands social media presence on Linkedin (See: Sugar Cosmetics, Pee Safe and Orient Bell Tiles ) , this week we look at how a young vibrant brand in the B2C is doing this, with an the example of The Moms Co.

Natural, Safe, Effective & Australia Certified toxin-free skincare, The Moms Co.’s gentle pregnancy skincare products were formulated by experts across India, Australia and Switzerland to provide practical solutions during pregnancy, and after childbirth.

While we focused on B2C brands on Linkedin last week ( Sugar Cosmetics and Pee Safe ), this week we look at how B2B brands are doing this, with an the example of Greenhouse Inc., a software that helps the recruitment industry.

With 28k followers, it has a very vibrant Linkedin page highlighting the power of good, and diverse content in engaging customers and employees.

Greenhouse software mixes company news, influencers, thought articles and employee highlights to build itself as a vibrant thought leader in the industry, and a great place to work.

Continuing our focus on building your brands social media presence on Linkedin (See: Sugar Cosmetics and Pee Safe ) , this week we look at how a legacy but resurgent brand in the B2B and B2C is doing this, with the example of Orient Bell Tiles.

A challenger in the market dominated by Kajaria, Somnay and H&R Johnson, OBL is using social media intelligently to build a share of voice larger than its relative market share.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at Sugar Cosmetics. Sugar Cosmetics was founded in 2012 by Indian Institute of Management-Ahmedabad graduates Kaushik Mukherjee and Vineeta Singh, as an online brand for women's cosmetics.