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Entries for tag "social listening"

Sparx: Creating a new segment of shoes, a la Sketchers!

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Like its illustrious overseas counterpart, Sparx has worked on creating a segment around stylish/ sporty leisure footwear. Filling the gap between casual and performance sport, the brand has had a very long association with Akshay Kumar – himself representing fitness, casual fun yet performance.

Last week we looked at how Skechers is using social media as a brand to reckon with in India . And this week we follow up on Skechers, with its Indian counterpart Sparx

What is Social listening and how should brands use it?

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Organic, Natural, Chemical Free, Toxin Free, Dermatologically tested, pH balanced- we are all now used to hearing these words and product benefits in almost everything we eat, drink or apply to ourselves.

As consumer awareness increases, we are concerned about what goes into the products we use. In this post, we report the outcome of our social listening on a young but fast growing brand that is prominent in the space of “safe” consumer products.

Social Listening - PEESAFE

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Peesafe is a brand that has identified a very powerful consumer need, relevant to a vast majority of its TG (women). It also appears to deliver well on the promise of safety and hygiene.

Bringing more consumers to share in the brand journey by co-creating content could be a very powerful way of creating affinity and stickiness with the brand as the category starts to expand in the years ahead.

How can social listening help your brand?

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Dyson launched in India in 2018 and you’d now be starting to see their exclusive stores around you and commercials in various media, and definitely more and more products in homes around you.

As fans of the brand, we decided to track Dyson’s presence in social media in India , what kind of stories and story-tellers are talking about it. Here’s our first track for Sep-Oct 2019.