In 2014, Nokia's Devices and Services division was sold to Microsoft. In 2016, Finnish company HMD Global bought a part of Microsoft's feature phone business and has a licensing agreement that allows it to make smartphones under the Nokia brand.

Nokia has staged a strong comeback in the Indian mobile phone market within a quarter of its commercial relaunch and by Q2, 2019 already had a 9% market share in the Indian feature phone market and close to 3% in the smart phone market.

As part of our weekly social listening post, this week, we look at how the brand has developed its presence across different platforms as it continues to gain traction in its second innings.

Truth be told, there is no other brand that does such a precise, uncluttered job of marketing its condoms than Durex.

Sure, this view is possibly keeping in mind an urban/ urban like customer in mind, but the brand’s ability to stimulate the mind through its communication (less seedy images) is unparalleled in this category.

In the last 90 days, the brand has had a whopping 1300 mentions in social media, reaching 470 Million of its customers.

Founded in 2015, CARS24's mission is to revolutionize the way used cars are sold in India. CARS24 creates an efficient and reliable way for car owners to sell their used cars at a reasonable price. Since its inception, CARS24 has grown at breakneck speed, becoming the default car selling (and now also car buying) destination.

As part of our weekly social listening exercise, this week we look at how CARS24 has used social media to establish connect with its consumer segment.

Founded in 2009 by husband-wife duo Vivek Prabhakar and Shubhra Chadda, Chumbak started off by making souvenirs. Gradually, it diversified its offerings across 100 categories, including fashion and travel accessories, bags and wallets, and decor. In late 2015, it forayed into the apparel category. The brand, now present in offline and online stores is identified by its signature bright colorful design features.

We turned our social listening tools to the brand to understand how they use social media to establish connect with consumers.

As part of our weekly social listening exercise, we delve into Bombay Shaving Company, to see how over time, it has used evolving mediums and techniques to build deeper connect with its consumers.

A very impactful brand , with very interesting products, we look forward to hearing a new voice for the brand online in the months ahead.