Instagram is currently the most popular social media app on a global level. The most favoured social network currently has 1.074 billion users*. It has been the go-to for young adults, ever since its inception in 2002.
Why does Instagram work? What makes its reach to a billion people not only possible but also effective?
Social media like Facebook is filled with posts by homestays, getaways and villas inviting holiday-goers to book weekends away from home. Work-from-Home has slowly given way to work from a home-away-from-home. What’s great is the opportunity for promotions that platforms like Facebook can give to brands like these!
That’s the treat that social media gives to startups across the sectors. Holiday homes are typically low-budget options because they don’t have the overheads of large-scale hotels. So direct exposure on social media is a must-do for digital marketing activity.
Social media would hardly be the same if it wasn’t for digital creators flexing their creative muscles through the day. It’s the memes, reels, videos and all of that that’s making platforms like Instagram, Facebook and Twitter entertaining.
Entertaining 4 million followers and counting is Mumbai-based brand Mostly Sane. Not a stranger to any millenial Instagram user, Mostly Sane started out as YouTube channel by then amateur comic, Prajakta Koli.
Facebook is a place which has given so many brands their spots under the sun. It has also given so many causes a stage to speak from. As many as there are consumerist brands, there are brands that are working towards causes that champion greater common good.
From gender rights to child protection and climate change – social media vehicles like Facebook have been the engines to promote change.
GroCurv has worked with over 2000 SMEs since 2019 on various Sales and Marketing projects. These projects give us deep insights on how successful young brands navigate the marketing world, compared to others who just have to struggle a bit longer to gather momentum.
Sharing a few lessons we have learnt.