Pay all your bills with only your phone number. When we were told this 20 years ago, it was a fantasy. The idea of walking out of home, sans wallet or purse, and paying for coffee, groceries and auto rickshaw online was an infotech marvel. The PayTM story made the marvel a household possibility. One man sat at the draught board and planned the way ahead for completely cashless payments in India.

Vijay Shekhar Sharma, the creator of PayTM, is in the halls of many fames for his achievement that values at USD 16 billion (2020). The PayTM story is about digital payment systems, e-commerce and finance – all available via a virtual wallet to access from a smartphone. It is available in 11 major Indian languages. During the peak of COVID-related lockdown limitations, PayTM proved to be our saving grace. It has also been a boon for the lower economic strata that navigates online payments via PayTM accounts effortlessly.

The Coca Cola Company is known as the world’s largest beverage company. It is the most sold, most drunk and most loved beverage on Earth today. Ever wondered why? Let’s dissect the Coca Cola marketing strategy today. Understanding the process behind ‘Always Coca Cola’ can be helpful to newer brands and start-ups. Small takeaways can be ideas for converting your brands into legends.

Did you know that the words “coca cola” in Mandarin mean “delicious happiness”? After delighting global generations for 134 years, Coca Cola stands undefeated because of its unique marketing strategy. This strategy is simple, straightforward and timeless. It is based on the sanctum of 4Ps: Product, Price, Promotion and Place. Yet, it has gone beyond these parameters to become a household name

Apple has been hailed as one of the greatest marketing acts of all time. The brand has placed itself comfortably into homes and hands across 100 countries. Any brand would love to analyze the Apple marketing strategy. It would be the best way to get to where Apple is today, right?

Well, check out these Apple company marketing strategies. There are some great learnings for startups and new businesses here. And while technology and design is one piece of the Apple success story, the bigger picture emerges on the consistency of their approach to new product development and marketing.

What would you do to have a marketing strategy like the Amazon marketing strategy? In India alone, 70 percent of the population makes Amazon purchases. This peaks during festive seasons. How has this been achieved?

As a layman, Amazon is the one app you must have on your phone. This one-stop online shop from A-Z of everyday life has created its neat spot for consumers across all segments.

The Amul milk co-operative business started at the end of year 1946. Today – 75 years later – it continues to engage and amuse Indian consumers with its unique marketing strategy. And what would that strategy be, one may ask? Well it’s just the Amul marketing strategy. A marketing strategy that is simple, straightforward and yet profoundly impactful. One that has now embraced the digital marketing strategies of the best brands in the world.

The impact is not only in terms of branding and product recall but also in sales and revenue. Till date, the single line “The Taste of India” establishes brand as well as each product’s appeal – an entire range of dairy products that’s of the Indians, by the Indians and for the Indians.