There’s a reason why branding and marketing go together. At the heart of any marketing plan lies the brand. Interestingly enough, while a good marketing plan is required to establish a brand with the consumers, eventually, the brand begins to speak for itself requiring the marketing strategy to work around it.

Brands that are walking down the path to sustainability are mostly doing so out of a sense of purpose and awareness that one can no longer overlook the repercussions of consumerism on the environment. Therefore the shift to position themselves differently. A higher calling among the younger lot of entrepreneurs is definitely a reason.

What exactly is ‘in-housing’? It’s putting together your own brand messaging, creating ads and basically doing yourself what you might otherwise have an agency come in to do.

There are many brands today who have either fully or partially created campaigns in-house. But does it really help?

When you find an idea that not only sells but can also make you smile, you want to do complete justice to it. This is why it is so important to have a skilled team on your side. At GroCurv, playing with ideas is serious work, the planning is detailed and therefore the execution is effortless.

Brands are always vying for attention through advertisements – the race is tough with limited attention span of consumers and expensive media tearing brands apart. The need, therefore, is to be incisive in one’s approach when it comes to key messages of the brand.