What started as a social listening project on Sugar Cosmetics transformed into a dive into the world of INSTAGRAM and how Color cosmetics company present themselves there.
In this blog we are sharing the elegance, panache and design sense of Stay Naked , TOO FACED , NYX and Glossier .
Over the past few weeks, through multiple webinars and conversations with prospective clients we have been creating a template for brands who want to move from Offline to Online.
There are concerns about budgets, which mediums to use, what to do as a first step - a lot of anxious questions from founders and CEOs with small teams, looking to find some answers and fixes to building their brands online.
We think, the journey can be categorised in a few key directions.
Started in 2012, Mumbai-based Nykaa is an online retailer for stocking and selling multiple brands. Bringing on multiple brands has allowed the Nykaa store to be comprehensive both in terms of products and in terms of pricing. As it expands into new categories, we thought it would be interesting to see how Nykaa has built its engagement with its customer base.
Over the past 90 days (the duration of our listening exercise), Nykaa reached 8.3 Million of its TG through social posts. While most brands were quiet during the lockdown, Nykaa returned on social media very strongly, in conjunction with its sale.
“In the digital world, you can gather data faster and for any new brand, selling online is a great way to get testimony about the product's quality.” - Vikas Co-founder, mCaffeine.
Not a fancy brand name, commercials, influencers. Just plain Coffee.
Started in 2016, mCaffeine is surely one of the most prominent personal care brands in the market today. Sharp focus on the key ingredient coupled with a pure online presence, has given this 4 year old brand immense status and stickiness in its target group.
As an online only brand, we expected our social listening on the brand to throw up some valuable nuggets. And we were not disappointed.
An essential part of your journey will also be deciding on your brand name. One of the most common challenges many startups face in the beginning is how to create a brand name that stands out.
We live in such a competitive world. So you might think that all the good names have been taken. But don’t worry. If you’re still trying to figure the name out, let’s think of some ways we can come up with one!
Here are some ideas you can use to brainstorm.