As the Corona virus pandemic started to take root, we are seeing a shift to projects around internal and external communication; employee engagement. And interestingly a lot of brands speaking on a digital first world for themselves and asking how to go about it.

As the virus has a full hold on the economy, these questions from our clients compelled us to think of how brands are assessing the environment and how they believe consumers will emerge out of the pandemic.

Truth be told, there is no other brand that does such a precise, uncluttered job of marketing its condoms than Durex.

Sure, this view is possibly keeping in mind an urban/ urban like customer in mind, but the brand’s ability to stimulate the mind through its communication (less seedy images) is unparalleled in this category.

In the last 90 days, the brand has had a whopping 1300 mentions in social media, reaching 470 Million of its customers.

As the Corona pandemic forces us into isolation, how will business and business interactions transform?

We asked this question to our agency partners.

Their responses clearly point in one direction. People are accepting online working, online discussions and online DEAL CLOSURES. Life is changing for the sales man. Its time to prepare for a new feature.

‘Being positive’ is something people dread these days but mental strength also shine during such tough times. You can let these times bog you down with helplessness and frustration or focus on what you have and be full of gratitude.

As a brand, what are your key imperatives? – Creating brand awareness, generating sales, enhancing brand recall, managing your brand’s reputation and creating the right positioning in the minds of your consumers, maybe?

Social media channels can do it all for you. It just takes a seasoned social media marketeer to make the most of the social media tools available