Founded in 2009 by husband-wife duo Vivek Prabhakar and Shubhra Chadda, Chumbak started off by making souvenirs. Gradually, it diversified its offerings across 100 categories, including fashion and travel accessories, bags and wallets, and decor. In late 2015, it forayed into the apparel category. The brand, now present in offline and online stores is identified by its signature bright colorful design features.

We turned our social listening tools to the brand to understand how they use social media to establish connect with consumers.

As your build your business, your brand will get built. It will be a strong one or a weak one. This depends on one key factor. Whether you have been consistent in every element of your business vis-a-vis the consumer.

Ensuring you have the right help to determine this is a very smart decision. Use the right agencies and you will get a phenomenal bang for the buck. You will need it.

As part of our weekly social listening exercise, we delve into Bombay Shaving Company, to see how over time, it has used evolving mediums and techniques to build deeper connect with its consumers.

A very impactful brand , with very interesting products, we look forward to hearing a new voice for the brand online in the months ahead.

With a degree in engineering and not much to look forward to on the career path at McKinsey, Shantanu Deshpande, an NIT Nagpur graduate quit his job to cater to the urban Indian men. While it seemed like a whimsical decision to many, his move was guided by meticulous research and extensive discussions with industry experts.

Still in the phase of doing your homework about influencer marketing and want to look at a few successful campaigns that brands have created and leveraged?

Well, here are a few innovative campaigns...