Branding is not merely about having a good product or publicizing it. Branding is about believing in your own product and giving it an identity of its own through a carefully chalked out sequence of strategic actions.

When you have a good product ( candidate, in this case) the job is half done. But the rest is all about determining the right campaign strategy and formulating the correct message. Something that requires critical thinking and creative communication. And this is why political parties, despite being major brands, need the expertise of branding and advertising companies.

There’s a reason why branding and marketing go together. At the heart of any marketing plan lies the brand. Interestingly enough, while a good marketing plan is required to establish a brand with the consumers, eventually, the brand begins to speak for itself requiring the marketing strategy to work around it.

Brands that are walking down the path to sustainability are mostly doing so out of a sense of purpose and awareness that one can no longer overlook the repercussions of consumerism on the environment. Therefore the shift to position themselves differently. A higher calling among the younger lot of entrepreneurs is definitely a reason.

What exactly is ‘in-housing’? It’s putting together your own brand messaging, creating ads and basically doing yourself what you might otherwise have an agency come in to do.

There are many brands today who have either fully or partially created campaigns in-house. But does it really help?