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Entries for tag "Digital Agency"

BUILDING THE SME BRAND ON LINKEDIN- mCaffeine Case Study

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How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

Companies, fast growing but smaller in size have often wondered about Linkedin.

  • How do we start?
  • How much?
  • What kind of content?

This week, we are looking at mCaffeine. mCaffeine’s founders, Vikas Lachhwani and Tarun Sharma started the company in 2016. The choice of Coffee as the key ingredient came about because while researching extracts, they found online literature which stated that caffeine is very nourishing for the skin. And from then, the team has never looked back.

Just Starting With Digital Marketing? Try the GroCurv way.

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How should a young company that is starting on social media, use and exploit digital marketing? We ask ourselves this question in response to the uncertainty we see when young companies begin their journey on digital marketing.

As a platform for working with marketing agencies, our clients are mostly Small and Medium enterprises looking to grow quickly. And uncertain about the whole field of marketing, let along digital marketing.

BUILDING THE SME BRAND ON LINKEDIN- The Moms Co.

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Continuing our focus on building your brands social media presence on Linkedin (See: Sugar Cosmetics, Pee Safe and Orient Bell Tiles ) , this week we look at how a young vibrant brand in the B2C is doing this, with an the example of The Moms Co.

Natural, Safe, Effective & Australia Certified toxin-free skincare, The Moms Co.’s gentle pregnancy skincare products were formulated by experts across India, Australia and Switzerland to provide practical solutions during pregnancy, and after childbirth.

Pricing a digital marketing project

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As a Marketplace for marketing agencies, we find a large variety of clients coming to the platform. Digital marketing is one of the key service lines today and clients are often taking their first steps in this realm. They are filled with uncertainty on the process, on the costs, on the results.

Of course, a key question the algorithm asks clients is about the budget they have in mind in order to find the right agency match. Many are awkward to talk about it and often respond with “don’t know” or “please advise”.

BUILDING THE SME BRAND ON LINKEDIN- Greenhouse Inc.

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While we focused on B2C brands on Linkedin last week ( Sugar Cosmetics and Pee Safe ), this week we look at how B2B brands are doing this, with an the example of Greenhouse Inc., a software that helps the recruitment industry.

With 28k followers, it has a very vibrant Linkedin page highlighting the power of good, and diverse content in engaging customers and employees.

Greenhouse software mixes company news, influencers, thought articles and employee highlights to build itself as a vibrant thought leader in the industry, and a great place to work.