That marketing is now to be spelt with a D is a decade-old conclusion. Without the digital facet of modern-day marketing, the global consumer would be clueless about the tons of brands small and big. A digital marketing agency can’t tell you enough of how social media platforms – built to enhance online connections between people and professionals – are the virtual marketplace pitching products to you every minute.

Before you jump to a nasty conclusion about social media, think again. All that digital promo needs hard-core research, insights and analysis by an expert digital marketing agency.

Clicking on the right digital marketing options is Clovia – Indian lingerie brand founded in 2012. Focusing on the young and digi-savvy women from Tier I and Tier II markets, Clovia took to Instagram as its primary digital marketing platform.

If you don’t crawl, you will never learn to walk the Digital Marketing walk.

As the GroCurv marketplace succeeds in bringing more clients and agencies together in the pursuit of growth, we are learning about how to make the engagements more successful and fruitful. Here are some guidelines that young brands have found useful to keep in mind while engaging with their agencies.

One of the discussions we hear is about how, once the pandemic is over, the affinity for digital marketing must surely end. That companies, not very familiar with the digital world would prefer to go back to the offline ways of working. Feet on street, face to face, referrals based business generation.

Every marketer we spoke to, has had a different perspective on the subject.

So we went back to the most knowledgeable person on the topic. The SME owner.

Companies come to the Grocurv platform looking for advertising and marketing agencies and one of the questions they ask is “What difference does an agency make? “

Over the past two years we have seen many clients engaged with agencies successfully and the big impact areas are what we discuss in this blog. Specifically we are dealing with an organic engagement in this blog.

What that means is that agency partner is creating content on your behalf on social media without spending money to push that content before a wider audience. You rely on the quality of content to give you reach in social media.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

Companies, fast growing but smaller in size have often wondered about Linkedin.

• How do we start?
• How much?
• What kind of content?

This week, we are looking at mCaffeine. mCaffeine’s founders, Vikas Lachhwani and Tarun Sharma started the company in 2016. The choice of Coffee as the key ingredient came about because while researching extracts, they found online literature which stated that caffeine is very nourishing for the skin. And from then, the team has never looked back.