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Entries for tag "Marketing"

Facilitating Rewards for Commitment – The Captivating CRED Brand Marketing Strategy

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A decade ago, who would have thought that paying your credit card bills on time could help you earn rewards and cashback? The people who were once credit card defaulters were optimistically pushed to pay their dues in exchange for tangible perks. What earlier seemed like coerced spending soon became a secure source of earning for credit card users.

Bengaluru-based CRED made it happen.

In the words of its founder Kunal Shah, “Nobody has been rewarded for paying back on time. We want to fix that.” And just like that, an ambitious entrepreneur with a non-tech background unearthed a crucial loophole in the credit card payment system and rose to the surface by launching a cutting-edge problem-solving application CRED in 2018. Today, both Shah and his brainchild have earned a place in the sun for establishing a first-of-its-kind platform valued at $4.01 billion (2021), an appraisement that most start-ups have taken over a decade to achieve.

GroCurv and Extramarks Enter into Agreement to enable Self-Serve Procurement for Marketing Services

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Extramarks has always believed in using technology to strengthen its own business as it does the consumer experience in education. Extramarks looked at various collaboration and services procurement platforms before selecting GroCurv. With GroCurv’s Platform, the Marketing team of Extramarks will be able to scope projects in 15 minutes and match their unique requirements to the best suppliers around the country. The decision is attributed to GroCurv’s easy-to-use technology, the largest selection of curated agencies, and the accuracy of its matchmaking algorithm. Since 2019, GroCurv has supported over 1500 clients, including large enterprises such as Coca Cola, SSF Plastics, TATA Group, DOLE International and others.

Cars 24 Marketing Strategy: Driving in Success

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In India, the buying and selling of used cars has been a hassling experience. It’s been an experience lined with mistrust, unpleasant deals and bitter discussions, until Cars24 arrived on the scene. This unique C2B platform turned the entire trading of used cars on its axle, giving Indian car buyers fewer reasons to look back in rear view mirrors.

Filling a huge gap between existing car owners and aspiring buyers, Cars24 makes the best use of technology to address a human need. The COVID-19 pandemic increased the demand for self-owned cars, as public transport became a potential threat for daily commute. Yet, the financial troubles of the average Indian buyer made brand new purchases overwhelming.

The Ola Story: Time-ly Travel

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Ola made travel a whole-new experience at a city level. For those with the public transport woes that encapsulated crowds, unavailability, discomfort or affordability – Ola cabs drove those woes away.

Ola was a dream come true to many an Indian in 2010 – when travelling was a daily necessity for most. And yet, owning a personal car was not a reality for most either. The arrival of Ola, an Indian startup and cab-for-hire service, eliminated the need for the personally owned car. That Indian middle class professional who was saving to buy his own four-wheeler so he or she could show up for meetings in decent shape could now arrive in impeccable form by booking an Ola ride.

PayTM Karo – PayTM ne kaise kiya? The PayTM story study

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Pay all your bills with only your phone number. When we were told this 20 years ago, it was a fantasy. The idea of walking out of home, sans wallet or purse, and paying for coffee, groceries and auto rickshaw online was an infotech marvel. The PayTM story made the marvel a household possibility. One man sat at the draught board and planned the way ahead for completely cashless payments in India.

Vijay Shekhar Sharma, the creator of PayTM, is in the halls of many fames for his achievement that values at USD 16 billion (2020). The PayTM story is about digital payment systems, e-commerce and finance – all available via a virtual wallet to access from a smartphone. It is available in 11 major Indian languages. During the peak of COVID-related lockdown limitations, PayTM proved to be our saving grace. It has also been a boon for the lower economic strata that navigates online payments via PayTM accounts effortlessly.