Lets now skip the part where we are discussing how the world has changed post the pandemic. How businesses are going from offline to online. How people are still hesitant to step into offices, and shake hands. How business development has changed.

From at home tuition teachers to bakers, to small and medium enterprises- everyone who relied on existing clients and word of mouth to grow business has now to take a new look at finding growth opportunities.

Instagram is simple. But therein lies its complexity. Following a few rules, consistently overtime will create a vibrant and attractive page, without effort. And a following that will rely more on visitor experience rather on spends.

Following from the previous post on the paths we recommend to building your brand, here are some platforms that can aid your journey.

These are social media platforms which rely on shared content to build your brand among a relevant audience. Social media marketing has become a science in itself, and our view is that at the early stage of your brand story, some investment of time is perhaps sufficient to understand and develop your brand online.. gradually, some hiring of “expertise”could help you on accelerate your journey.

What started as a social listening project on Sugar Cosmetics transformed into a dive into the world of INSTAGRAM and how Color cosmetics company present themselves there.

In this blog we are sharing the elegance, panache and design sense of Stay Naked , TOO FACED
, NYX 
and Glossier
.

Started in 2012, Mumbai-based Nykaa is an online retailer for stocking and selling multiple brands. Bringing on multiple brands has allowed the Nykaa store to be comprehensive both in terms of products and in terms of pricing. As it expands into new categories, we thought it would be interesting to see how Nykaa has built its engagement with its customer base.

Over the past 90 days (the duration of our listening exercise), Nykaa reached 8.3 Million of its TG through social posts. While most brands were quiet during the lockdown, Nykaa returned on social media very strongly, in conjunction with its sale.