Luxor was founded in 1963 in India by Davinder Kumar Jain with an initial investment of Rs 5,000 and five employees. 

The company was the first to introduce the fiber tip technology in the country in 1975, followed by the launch of markers and highlighters one year later.

As part of our weekly social listening initiative, this week we listen into Luxor pens. A brand who’s equity was built with color pens and pencils and the famous Pilot range of pens in the 80s.

In 2014, Nokia's Devices and Services division was sold to Microsoft. In 2016, Finnish company HMD Global bought a part of Microsoft's feature phone business and has a licensing agreement that allows it to make smartphones under the Nokia brand.

Nokia has staged a strong comeback in the Indian mobile phone market within a quarter of its commercial relaunch and by Q2, 2019 already had a 9% market share in the Indian feature phone market and close to 3% in the smart phone market.

As part of our weekly social listening post, this week, we look at how the brand has developed its presence across different platforms as it continues to gain traction in its second innings.

Truth be told, there is no other brand that does such a precise, uncluttered job of marketing its condoms than Durex.

Sure, this view is possibly keeping in mind an urban/ urban like customer in mind, but the brand’s ability to stimulate the mind through its communication (less seedy images) is unparalleled in this category.

In the last 90 days, the brand has had a whopping 1300 mentions in social media, reaching 470 Million of its customers.

As a brand, what are your key imperatives? – Creating brand awareness, generating sales, enhancing brand recall, managing your brand’s reputation and creating the right positioning in the minds of your consumers, maybe?

Social media channels can do it all for you. It just takes a seasoned social media marketeer to make the most of the social media tools available

High levels of internet penetration in India and evolving consumer behavior exhibited through social media are two important reasons why marketers must walk down the digital route.

While by no means “Cheap”, digital marketing is more accessiblethan any other medium today and that is a reason why we believe launching brands requires a very clear digital approach.

A clear marketing strategy with well defined objectives, in conjunction with a good digital marketing agency have seen clients get results