As your build your business, your brand will get built. It will be a strong one or a weak one. This depends on one key factor. Whether you have been consistent in every element of your business vis-a-vis the consumer.

Ensuring you have the right help to determine this is a very smart decision. Use the right agencies and you will get a phenomenal bang for the buck. You will need it.

As part of our weekly social listening exercise, we delve into Bombay Shaving Company, to see how over time, it has used evolving mediums and techniques to build deeper connect with its consumers.

A very impactful brand , with very interesting products, we look forward to hearing a new voice for the brand online in the months ahead.

With a degree in engineering and not much to look forward to on the career path at McKinsey, Shantanu Deshpande, an NIT Nagpur graduate quit his job to cater to the urban Indian men. While it seemed like a whimsical decision to many, his move was guided by meticulous research and extensive discussions with industry experts.

Still in the phase of doing your homework about influencer marketing and want to look at a few successful campaigns that brands have created and leveraged?

Well, here are a few innovative campaigns...

The concept of targeting marketing spends on specific accounts, in order to go deeper into an account, understand it better and consequently, position your services more intelligently and relevantly.

In other words, a concept that brings Marketing and Sales way way closer than every before in delivering business revenues. No wonder more CEOs, Sales Heads and Marketing heads are putting their minds and resources behind this new technique.