Does the name Aajkiitem ring a bell? Does Beardo? Both are e-commerce start-ups started by a couple of young entrepreneurs from Ahmedabad – a small town in India. The former started with the primary aim of providing the best lifestyle products at affordable prices while the latter is a Brand that evolved from an accidental discovery in the journey of the former.

The MG brand in India has definitely caught the imagination of the consumers with products that are stylish, affordable, and in the case of the EV, highly innovative and relevant. With their brand ambassador, they have made a very high impact entry in the market.

Their TV spends have been among the highest in the category.

While doing all this to establish itself, the brand appears to have given social media a slightly shorter shrift.

Just like the evolution of human relationships, your brand has the potential to slowly seep into the minds of your users and make a place for itself. History has evidence to show that loyalty takes time to build and we must respect that, among all other facets of influencer marketing.

Like its illustrious overseas counterpart, Sparx has worked on creating a segment around stylish/ sporty leisure footwear. Filling the gap between casual and performance sport, the brand has had a very long association with Akshay Kumar – himself representing fitness, casual fun yet performance.

Last week we looked at how Skechers is using social media as a brand to reckon with in India . And this week we follow up on Skechers, with its Indian counterpart Sparx

Skechers is a brand that relies on huge consumer marketing spends and celebrity advertising ,having worked with celebrities such as as Britney Spears, Robert Downey Jr. and Kim Kardashian.

7 years old, with about 200 odd stores in India, lets see how is Skechers using social media in India to drive awareness, visibility and sales.