Social media is not about what “the brand manager” says. Hers is only one voice, supported by campaign monies. But consumers listen better to other consumers. The brand today is built by consumers. Social media allows for the start of a dialogue. But the narrative is shaped by millions of your brand’s customers. Staying involved in those conversations is critical.

Sales and Distribution is a process, starting with sound distribution principles leading to the right Sales. Sales is an output. The distribution effort is the input. If you get the distribution effort right, sales will follow. Read on.....

BATA has a social media plan in place and has tried to deliver content across formats to ensure it remains before its consumers. However their word cloud suggests a large number of these mentions are related to BATA financial results and stock price.

Branding, as it is understood today, is best described as the value a consumer derives from a product. Let us first understand what brand management is. We looked at the journey of few modern brands and picked up a few tenets of wisdom.

No matter what your reason to bringing positive sentiment around your product or service, a Public Relations agency is the right way to go. Professionals who can help you figure out how to amplify your message with the best ROI. PR is an important component to your brand building story. It supports and amplifies your main storyline by giving multiple perspectives to your brand narrative. Very often, independent perspectives.