With a degree in engineering and not much to look forward to on the career path at McKinsey, Shantanu Deshpande, an NIT Nagpur graduate quit his job to cater to the urban Indian men. While it seemed like a whimsical decision to many, his move was guided by meticulous research and extensive discussions with industry experts.

Still in the phase of doing your homework about influencer marketing and want to look at a few successful campaigns that brands have created and leveraged?

Well, here are a few innovative campaigns...

The concept of targeting marketing spends on specific accounts, in order to go deeper into an account, understand it better and consequently, position your services more intelligently and relevantly.

In other words, a concept that brings Marketing and Sales way way closer than every before in delivering business revenues. No wonder more CEOs, Sales Heads and Marketing heads are putting their minds and resources behind this new technique.

Men’s grooming brand Beardo, which has a strong online presence, plans to expand in salons, supermarkets and organised retail formats. The company, in which home grown FMCG major Marico has picked up a stake, is also looking to start selling its products in the US.

As most modern day brands, it has focused significant marketing monies online and we are this week using our social listening tools to hear into how the brand uses different platforms.

Does the name Aajkiitem ring a bell? Does Beardo? Both are e-commerce start-ups started by a couple of young entrepreneurs from Ahmedabad – a small town in India. The former started with the primary aim of providing the best lifestyle products at affordable prices while the latter is a Brand that evolved from an accidental discovery in the journey of the former.