At an early stage, while brands are looking for social media agencies, or performance marketing or PR, or influencers; it all comes down to helping the brand scale.

And scale, to us has a simple definition:

Scale of Growth = Speed of growth* Standardisation of activities * Cost.

How can we create standardisation at speed, and the lowest cost in order for a brand to set up channels of acquisition across the country, and indeed, across the globe.

In the recent wake of events, people have become more vigilant about their healthcare benefits and insurance. It is no longer something that is advised for middle-aged people who are looking to secure their children’s and their own future. In addition, today's healthcare is beyond physical ailment, it expands to mental and emotional health- and the future generation is looking for the entire package.

Plum has addressed this gap by leveraging technology to provide organizations of all sizes with comprehensive and affordable insurance policies that are tailored to their employees' needs.

Sleepy Owl is a homegrown Indian coffee brand, on a mission to brew coffee that continues to taste heavenly in every sip. Three friends set their hearts out to offer authentic, high-quality coffee to the coffee lovers in India- where the coffee conversation ended at Bru vs Nescafe.

Sleepy Owl, from the word go, marketed itself as a gourmet coffee product that is accessible to everyone.

With high-quality and freshly roasted coffee, it set out to be the one-stop ideal coffee that would be easy to get, store and drink- anytime, anywhere. But why enter an industry that didn’t seem to have any space for something new?

Telemedicine has existed in some form or the other for several decades now. Yet, despite the digital transformation in the healthcare industry, most consumers have opted to consult their doctors in person. And then came COVID-19, which had an irrevocable impact on the healthcare system. The concept of telemedicine and teleconsultation began to be embraced with openness and speed. Innovative telemedicine companies stepped up to meet the rising demand from patients for medical services.

Take the case of Noida-based Medpho. They managed to provide 10,000+ tele-consultations, 8,800+ medicine delivery orders, and 500+ outpatient services monthly within 6 months from inception in October 2020

We live in a generation where the rise of small enterprises is the key to our economic growth. Almost every economically developed nation has a strong SME (small and Medium enterprise) sector. Its not just the Fortune 500!

The small and medium businesses (SMEs) in India account for nearly 30% of India's GDP, employing about 460 million people. And as we grow into a 5 Trillion USD economy, this is the sector that needs to find its feet, and of course its growth capital.

The formal banking sector is still building the transparency and speed to respond to these millions of small businesses; leaving most of them struggling with getting loans to help their businesses expand. This is the gap that Indifi took notice of and is determined to bridge.