GroCurv has worked with over 2000 SMEs since 2019 on various Sales and Marketing projects. These projects give us deep insights on how successful young brands navigate the marketing world, compared to others who just have to struggle a bit longer to gather momentum.
Sharing a few lessons we have learnt.
Nurturing a B2B startup is quite different from one that speaks to consumers directly. Lead generation, therefore, needs a definite thought process and structured action. While referrals and recommendations from well-wishers, ex colleagues and ex-customers provide the ignition fuel for your business, you may need to add some more fuel to keep your lead generation engine chugging. Here are a few methods that are known to work
As a fledgling startup, spreading the word is perhaps always on top of your mind. Your friends and well-wishers, acquaintances in the industry are your first carriers who take your message to the world. But how do you go beyond that?
They call it Public Relations (PR) – a science and art of consciously engaging with your relevant stakeholders in meaningful ways, such that this relationship is a stable one. PR is about creating a resonance in the minds of people who you want to engage with – could be your potential customers, investors, employees, and others. It is always much more than a traditional press release sent out to the media.
Emerging as one of the most impactful social media platforms, LinkedIn has become the most relevant channel for B2B marketers and brands. Organizations have recognized its effectiveness to create engagement in the professional space. They now look at LinkedIn marketing as the go-to for their products, policies and personnel.
These top-5 benefits of LinkedIn in 2021 can help your company stay impactful on this platform.
Facebook has had the privilege of having some of the most inspiring entrepreneur stories on its platform. In a matter of 12-odd years, millions of brands have been born and bred here. These have grown into global names. One such is Wild Earth. The success story of this brand has inspired many others who may or may not even be in the same category of products. Today in this digital marketing showcase, let’s explore the Wild Earth story.