Facebook has founded fame for many brands in the digital marketing space. It has been the birthplace of brands, the solace of solo-preneurs. When the traditional marketing and promotional media have proved to be too expensive or too inaccessible for startups and innovators, Facebook has been the space that gave the small voices a loud amplifier. Social media marketing’s biggest Like is for Facebook.
One of the heroes of successful digital marketing is SEO: Search Engine Optimization. In fact, it takes center stage in the digital marketing Hall of Fame.
Why does SEO get this spotlight?
Simple – it’s the game changer for marketing to convert to sales. After promoting and publicizing your brand, SEO creates conversions and directly impacts your return on investment.
Search Engine Optimization is defined as ‘the process of improving the quality and quantity of website traffic to a website or a web page from search engines.’ (Source - Wikipedia)
Google being the most-used search engine we know, SEO helps a brand to improve its Google rankings, when a user searches using words or terms that are directly related to the brand’s expertise.
Try typing "bruised passports" in your search bar. You are immediately hit with a drop down of suggested terms - which is a mind-boggling list of global destinations. From Sikkim to Sydney, this brand is know-it-all in global travel. And a know-it-all who’s there because it has done it all. With over a decade of digital marketing best practices under its camera belt, Brusied Passports is a great case study in successfully using a platform like Facebook to build a brand.
Market research agencies ultimately help businesses by putting the collected data into action. Some activities conducted by market research agencies include:
When you hire an agency, make sure that they are properly differentiating between quantitative and qualitative research. Simply put, quantitative data deals with facts and figures while qualitative data pertains to human experience. Both are relevant for you to make informed business decisions.
India has a $5 Tn goal for its economy, and much of this development will depend on the millions of SMEs looking for ways to grow even in Covid times.
GroCurv was set up in 2018 as a managed marketplace, helping SMEs find the right service agency partners for sales and marketing, digital marketing, PR and branding, among others. The startup has developed a tech platform that enables clients to create solid project briefs using a dynamic scoping engine, source the best-fit agencies and curated service providers, and access collaboration tools and workflows to negotiate, make contracts and monitor project executions.