If you don’t crawl, you will never learn to walk the Digital Marketing walk.
As the GroCurv marketplace succeeds in bringing more clients and agencies together in the pursuit of growth, we are learning about how to make the engagements more successful and fruitful. Here are some guidelines that young brands have found useful to keep in mind while engaging with their agencies.
Hyperbolic statements often raise eyebrows. The most important ingredient in brand building? And that too…TIME?
Well, we are simply trying to make a point that consistency has a very big impact on how your brand is perceived and hence, develops.
Consistency is the sum (or product) of time and sameness. Repeating the same message again and again and again. Which means that if the message is relevant, hearing it said in the same way helps a consumer find reassurance. And from that reassurance, builds trust.
One of the discussions we hear is about how, once the pandemic is over, the affinity for digital marketing must surely end. That companies, not very familiar with the digital world would prefer to go back to the offline ways of working. Feet on street, face to face, referrals based business generation.
Every marketer we spoke to, has had a different perspective on the subject.
So we went back to the most knowledgeable person on the topic. The SME owner.
Young brands and companies are in a hurry to get noticed. PR is definitely one good tool to bring your brand into daily conversation. However there is a difference between PR or a short burst of activity and mentions in popular mediums (press/ TV/ radio). Sometime a young brand asks for PR measured by “How many mentions will I get in 30 days?”
Notice the word relations in public relations. Relationships are not built in short time frames. Often the most valuable and cherished associations built on trust authenticity and respect take months if not years to build.
Building brands is a patient long term process. Temptation to grow revenues quickly often comes in the way of building a brand. A BRAND is a core promise to a core defined target audience.
Stay Small till you have found a target audience that can be expanded. Then go behind that.