India has a $5 Tn goal for its economy, and much of this development will depend on the millions of SMEs looking for ways to grow even in Covid times.

GroCurv was set up in 2018 as a managed marketplace, helping SMEs find the right service agency partners for sales and marketing, digital marketing, PR and branding, among others. The startup has developed a tech platform that enables clients to create solid project briefs using a dynamic scoping engine, source the best-fit agencies and curated service providers, and access collaboration tools and workflows to negotiate, make contracts and monitor project executions.

When Ikea announced its foray into India, there was more buzz on social media than there was for Deepika Padukone’s next film. Even if you hadn’t done a single DIY furniture assembly in your life, you were still hash tagging Ikea and secretly looking up DIY kits. Well, that’s the Ikea impact for you. And that’s powerful digital marketing for you as well.

Even if you own only an Ikea pen stand, you’re most likely a follower on Instagram. Between posts of bedroom styling, tablescapes and children’s recreational options, Ikea has created a different image in the Indian scenario for itself, with its digital marketing on Instagram.

Search Engine Optimization or SEO is the buzzword for any digital marketing success. You have a business, you take it online via a website and you enter the realm of SEO. No websites succeed in high rankings or first-page Google search listings unless the right SEO services strategy is embedded into the very DNA of the site.

Are you worried already? Don’t be! Learning SEO strategies to make your digital marketing plans succeed is a simple process. Yet, the simple steps need diligent and consistent implementation to see eventual results. Search Engine Optimization is basically the practice of ensuring that your brand or business shows up among the top Google search results, when any user is looking for a product or service that you want to sell or market. SEO services ensure successful online positioning.

When digital marketing reared it mega-byte head, every brand knew it had to leverage this for boosted visibility and sales. With Facebook and Instagram taking the lead with for B2C digital marketing, LinkedIn became the place of play for B2B networking. What is posted to engage the consumer on B2C platforms, is given a more professional avatar on the latter. The business face of a brand builds itself on LinkedIn to establish brand image, professional reputation and prospective clients and employees.

How then does a startup manage to create a leading brand position on LinkedIn? What is its digital marketing strategy so that it creates a noise as well as the echo?

Before we knew “digital marketing” or “social media”, we knew Facebook. A handheld phone had a whole-new meaning ever since each of us created our Facebook profiles. It became that magical place where we could show off our life’s details, share our feelings and opinions. Most importantly, it made us connect and create amazing networks with people important to us.

For the regular user, these people meant friends and family. Under the current though, was the Facebook user who wanted to connect beyond – build a following so as to promote work and gain recognition. Around the world, digi-savvy lifestyle and food creators began publishing exciting content that engaged Facebook users with their sheer visuals – as pics and videos. Digital marketing agencies deems these as the “founding fathers” of digital creators, so to say.