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Entries for tag "Digital Marketing"

The Quest to Digitize Coaching Institutes and Home Tutors: The Standout Strategy of ‘Winuall’

winuall

The onset of COVID-19 transformed the tutoring industry from teaching in person to taking classes online. The sudden countrywide lockdown that forced educational institutions to also shut down indicated that the industry required an alternate, viable, sustainable, and long-term digital solution. This meant that there was a need for something that could deliver the same educational experience, albeit in a safe environment.

Here’s where the offerings of Winuall, a B2B ed-tech startup came to the rescue of schools and tuition centers.

Popping Flavours and Popcorn to Make Movie Marathons Exciting: 4700BC!

4700BC

For Indian consumers, popcorn is a simple, easily available snack costing as little as Rs. 20. Streetside vendors sell small packs of buttery popcorn, while grocery stores stock up instant and microwave-friendly versions with typical Indianized flavors. For many years, the Indian market was not accustomed to the concept of gourmet popcorn. This was until 2013, when two childhood friends, Chirag Gupta and Ankur Gupta, decided to transform a humble snack into a gourmet popcorn brand – 4700BC.

Starting from a single kiosk in Delhi to its presence in over 9 countries through an omnichannel presence, the brand has grabbed the opportunity in this space. A recently published report revealed that the popcorn market is anticipated to grow by more than 11 percent CAGR in the next 5 years in Asia.

The Story of Transforming the Humble Indian Grain ‘Millets’ into a ‘Soulfull’ Consumer Brand

Soulfull

Many people dream about living in the lap of nature and eating fresh produce off the farm, as opposed to fast-paced urban lives. While this seems alluring to many, only few take the plunge. Prashant Parameswaran, the MD, and CEO of ‘Soulfull’ is one among those.

Having witnessed the involvement of his forefathers in the Green Revolution, agriculture was always a subject of interest and importance to Prashant. After working on data integration systems for top retail chains in the US, he decided to quit his job to pursue his passion – adding value in the scene of Indian agriculture.

Making a Difference, One Cup of Tea at a Time: The Growth Journey of Vahdam Teas

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Other than being a tea-loving country, India is also one of the largest producers of regal quality tea after China. Assam, the North-eastern state of India and the biggest tea-growing region, can be credited for driving India to attain the world’s top-most position for decades together. In fact, the market size of tea amounts to about USD 15,988 mn as of 2022.

Several local and international brands made their way into this highly competitive and conventional industry, without much success.

Vahdam Teas, a brainchild of Bala Sarda, is one that made a mark.

The 29-year-old fourth-generation entrepreneur and tea pioneer is the first to establish the country’s largest digitally-native, global wellness brand by making the finest teas and superfoods available to consumers in over 104 countries.

EdTech Industry’s Extraordinary Story of ‘Extramarks’

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Albeit slowly, the education sector is making headway with the advent of technology. From distance learning to online classes and guides, India’s EdTech industry has a variety of offerings for one and all. The long-established roadblocks in the education sector are fading away – thanks to the easy access to information and knowledge brought about by the internet along with EdTech programs and applications! Interestingly, the EdTech industry is at a point of inflection, with venture capitalists pouring funds and brands thriving remarkably well. Among others, Extramarks has demonstrated exemplary growth.