The Coca Cola Company is known as the world’s largest beverage company. It is the most sold, most drunk and most loved beverage on Earth today. Ever wondered why? Let’s dissect the Coca Cola marketing strategy today. Understanding the process behind ‘Always Coca Cola’ can be helpful to newer brands and start-ups. Small takeaways can be ideas for converting your brands into legends.

Did you know that the words “coca cola” in Mandarin mean “delicious happiness”? After delighting global generations for 134 years, Coca Cola stands undefeated because of its unique marketing strategy. This strategy is simple, straightforward and timeless. It is based on the sanctum of 4Ps: Product, Price, Promotion and Place. Yet, it has gone beyond these parameters to become a household name

The Amul milk co-operative business started at the end of year 1946. Today – 75 years later – it continues to engage and amuse Indian consumers with its unique marketing strategy. And what would that strategy be, one may ask? Well it’s just the Amul marketing strategy. A marketing strategy that is simple, straightforward and yet profoundly impactful. One that has now embraced the digital marketing strategies of the best brands in the world.

The impact is not only in terms of branding and product recall but also in sales and revenue. Till date, the single line “The Taste of India” establishes brand as well as each product’s appeal – an entire range of dairy products that’s of the Indians, by the Indians and for the Indians.

Instagram is currently the most popular social media app on a global level. The most favoured social network currently has 1.074 billion users*. It has been the go-to for young adults, ever since its inception in 2002.

Why does Instagram work? What makes its reach to a billion people not only possible but also effective?

Social media like Facebook is filled with posts by homestays, getaways and villas inviting holiday-goers to book weekends away from home. Work-from-Home has slowly given way to work from a home-away-from-home. What’s great is the opportunity for promotions that platforms like Facebook can give to brands like these!

That’s the treat that social media gives to startups across the sectors. Holiday homes are typically low-budget options because they don’t have the overheads of large-scale hotels. So direct exposure on social media is a must-do for digital marketing activity.

Social media would hardly be the same if it wasn’t for digital creators flexing their creative muscles through the day. It’s the memes, reels, videos and all of that that’s making platforms like Instagram, Facebook and Twitter entertaining.

Entertaining 4 million followers and counting is Mumbai-based brand Mostly Sane. Not a stranger to any millenial Instagram user, Mostly Sane started out as YouTube channel by then amateur comic, Prajakta Koli.