In 2014, Nokia's Devices and Services division was sold to Microsoft. In 2016, Finnish company HMD Global bought a part of Microsoft's feature phone business and has a licensing agreement that allows it to make smartphones under the Nokia brand.

Nokia has staged a strong comeback in the Indian mobile phone market within a quarter of its commercial relaunch and by Q2, 2019 already had a 9% market share in the Indian feature phone market and close to 3% in the smart phone market.

As part of our weekly social listening post, this week, we look at how the brand has developed its presence across different platforms as it continues to gain traction in its second innings.

As the Corona virus pandemic started to take root, we are seeing a shift to projects around internal and external communication; employee engagement. And interestingly a lot of brands speaking on a digital first world for themselves and asking how to go about it.

As the virus has a full hold on the economy, these questions from our clients compelled us to think of how brands are assessing the environment and how they believe consumers will emerge out of the pandemic.

As the Corona pandemic forces us into isolation, how will business and business interactions transform?

We asked this question to our agency partners.

Their responses clearly point in one direction. People are accepting online working, online discussions and online DEAL CLOSURES. Life is changing for the sales man. Its time to prepare for a new feature.

As a brand, what are your key imperatives? – Creating brand awareness, generating sales, enhancing brand recall, managing your brand’s reputation and creating the right positioning in the minds of your consumers, maybe?

Social media channels can do it all for you. It just takes a seasoned social media marketeer to make the most of the social media tools available

High levels of internet penetration in India and evolving consumer behavior exhibited through social media are two important reasons why marketers must walk down the digital route.

While by no means “Cheap”, digital marketing is more accessiblethan any other medium today and that is a reason why we believe launching brands requires a very clear digital approach.

A clear marketing strategy with well defined objectives, in conjunction with a good digital marketing agency have seen clients get results