Like its illustrious overseas counterpart, Sparx has worked on creating a segment around stylish/ sporty leisure footwear. Filling the gap between casual and performance sport, the brand has had a very long association with Akshay Kumar – himself representing fitness, casual fun yet performance.

Last week we looked at how Skechers is using social media as a brand to reckon with in India . And this week we follow up on Skechers, with its Indian counterpart Sparx

Skechers is a brand that relies on huge consumer marketing spends and celebrity advertising ,having worked with celebrities such as as Britney Spears, Robert Downey Jr. and Kim Kardashian.

7 years old, with about 200 odd stores in India, lets see how is Skechers using social media in India to drive awareness, visibility and sales.

Influencer marketing has, thus, quite been the buzzword for the last three years or so. But as a brand, should you be adopting this route in tow with others or, must there be a strategy for it?

While the Peloton customer base is primarily the affluent, its recent marketing has been geared towards making it more accessible for people by providing financing options as well. It is constantly communicating how a one-time payment for life-long fitness is better than paying large annual sums for a gym membership you may or may not use.

Organic, Natural, Chemical Free, Toxin Free, Dermatologically tested, pH balanced- we are all now used to hearing these words and product benefits in almost everything we eat, drink or apply to ourselves.

As consumer awareness increases, we are concerned about what goes into the products we use. In this post, we report the outcome of our social listening on a young but fast growing brand that is prominent in the space of “safe” consumer products.