If your brand still has to create a need in order to sell, it’s probably not where you envisioned it to be. A solid brand has surpassed this stage. People flock to it because of the trust the brand has garnered

Why do you think so many potentially awesome ideas are fizzling out after a sizzle? Where are the entrepreneurs failing really?

A closer examination tells us that one of the potential reasons for this decline is inadequacy of skilled human resources. While the number of jobs generated creates a wave of ecstasy across the country, but the way these resources are deployed is what needs introspection.

The World Cup advertisement slots should have been a long-term strategy that contribute to the brand’s identity; helps stay top-of-mind of customers and associate emotionally charged events (such as the World Cup) with powerful services.

If you’re trying to carve a niche for yourself, small towns are definitely less crowded. With minimal competition to distract consumers, there is a huge scope to establish yourself by increasing visibility. Branding lends your business credibility in a market where customer relationships are usually longstanding, often even generational

GroCurv is making it easier for every MSME to find the right expert complete with bespoke solutions and rapid execution. From small pilots worth INR 3-4 lakh up to large project execution totalling several crores, the GroCurv team has delivered, consistently.