A decade ago, who would have thought that paying your credit card bills on time could help you earn rewards and cashback? The people who were once credit card defaulters were optimistically pushed to pay their dues in exchange for tangible perks. What earlier seemed like coerced spending soon became a secure source of earning for credit card users.

Bengaluru-based CRED made it happen.

In the words of its founder Kunal Shah, “Nobody has been rewarded for paying back on time. We want to fix that.” And just like that, an ambitious entrepreneur with a non-tech background unearthed a crucial loophole in the credit card payment system and rose to the surface by launching a cutting-edge problem-solving application CRED in 2018. Today, both Shah and his brainchild have earned a place in the sun for establishing a first-of-its-kind platform valued at $4.01 billion (2021), an appraisement that most start-ups have taken over a decade to achieve.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

Companies, fast growing but smaller in size have often wondered about Linkedin.

• How do we start?
• How much?
• What kind of content?

This week, we are looking at mCaffeine. mCaffeine’s founders, Vikas Lachhwani and Tarun Sharma started the company in 2016. The choice of Coffee as the key ingredient came about because while researching extracts, they found online literature which stated that caffeine is very nourishing for the skin. And from then, the team has never looked back.

Why we believe in Google Pay Per Click advertising for our business

Firstly, a very quick definition of what Google PPC (Pay per click is all about).

People search for products and services on google.

As a seller, you have the option to advertise your website when such a search happens. When a prospective customer then sees your advertisement on the search page and clicks to reach your webpage, you pay google some money.

Over the past few months, as physical mobility has been impacted, brands have looked online for two important needs:

• Getting products/services to consumers
• Getting brand messages to consumers

For many companies, large and small, a strong sales team was the solution to getting products on shop shelves, and communication to the shop walls.

Now as the offline world is restricted, companies and brands are looking for more efficient and effective ways to reach their distribution channels and their consumers.

Water, Water everywhere…..
The most abundant natural resource, consumed by everyone, everyday.
But is branded water really differentiated?
Here are a few brands, that at least on Instagram were able to stand apart.

Not something most water brands manage to do.