Started in 2012, Mumbai-based Nykaa is an online retailer for stocking and selling multiple brands. Bringing on multiple brands has allowed the Nykaa store to be comprehensive both in terms of products and in terms of pricing. As it expands into new categories, we thought it would be interesting to see how Nykaa has built its engagement with its customer base.

Over the past 90 days (the duration of our listening exercise), Nykaa reached 8.3 Million of its TG through social posts. While most brands were quiet during the lockdown, Nykaa returned on social media very strongly, in conjunction with its sale.

Over the past few weeks, its been a delight to see the number of companies coming to our platform in search of digital marketing assistance. Companies old and new, across industries are seeing the emergence of a world where they will be forced to allocate some resources to building an online persona and developing a sales funnel online.

While speaking to these entrepreneurs, we discovered a set of concerns that were almost universal. And here we attempt to answer them in a practical manner so you feel more confident and comfortable about taking the next steps.

Luxor was founded in 1963 in India by Davinder Kumar Jain with an initial investment of Rs 5,000 and five employees. 

The company was the first to introduce the fiber tip technology in the country in 1975, followed by the launch of markers and highlighters one year later.

As part of our weekly social listening initiative, this week we listen into Luxor pens. A brand who’s equity was built with color pens and pencils and the famous Pilot range of pens in the 80s.

In 2014, Nokia's Devices and Services division was sold to Microsoft. In 2016, Finnish company HMD Global bought a part of Microsoft's feature phone business and has a licensing agreement that allows it to make smartphones under the Nokia brand.

Nokia has staged a strong comeback in the Indian mobile phone market within a quarter of its commercial relaunch and by Q2, 2019 already had a 9% market share in the Indian feature phone market and close to 3% in the smart phone market.

As part of our weekly social listening post, this week, we look at how the brand has developed its presence across different platforms as it continues to gain traction in its second innings.

As the Corona virus pandemic started to take root, we are seeing a shift to projects around internal and external communication; employee engagement. And interestingly a lot of brands speaking on a digital first world for themselves and asking how to go about it.

As the virus has a full hold on the economy, these questions from our clients compelled us to think of how brands are assessing the environment and how they believe consumers will emerge out of the pandemic.