Lets now skip the part where we are discussing how the world has changed post the pandemic. How businesses are going from offline to online. How people are still hesitant to step into offices, and shake hands. How business development has changed.

From at home tuition teachers to bakers, to small and medium enterprises- everyone who relied on existing clients and word of mouth to grow business has now to take a new look at finding growth opportunities.

Whether Uber, Amazon, or Tinder: we crave to build trust, because trust takes us further. Without trust, how would we leave the confines of our homes and families to explore the beyond. To know the unknown. Lonely is the soul that doesn't trust. 

A digital world, full of information about us is a conduit to building trust quickly; and that's why I love these times we live in. So many tools for us to build trust in one another. 

We all know how referrals are a powerful source of repeat business for marketing agencies. When a happy client recommends us to someone he knows, we are riding on the trust of the relationship the two share. This eases the process of creating trust with the potential client. And so, haven’t some of our best wins have been through referrals?

But sometimes the referral well does dry up. Economic conditions change, or clients themselves don’t have any further introductions to make. Sometime existing projects haven’t gone so well. Much can impact the flow of leads for marketing agencies; especially the referral flow.

GroCurv, a sales and marketing services marketplace, is in the “stranger winning high value business from strangers business".

I am a fan of WhiteHat Jr. The service they provide is a useful service and which parent hasn’t thought of exposing their child to coding and computer science as early as possible?

We tried a neighborhood center for the same, which was a great experience, and hence when I heard of WHJ, I spoke to my wife to consider this for our son.

And so began our experience and journey.

Over the past few weeks, more and more SMEs are making the transition from offline and online. There is wide spread understanding that the post Covid world will change the way businesses meet and interact with customers- both B2C and B2B.

Consumers will enter the offline world for transactions out of necessity. Be it malls/ cinemas/ eateries or retail shops. Hence engaging customers at both ends of the funnel- the top and the bottom, will no longer happen at the Point of Sale as in the past.

Hence, the overall interest in learning about digital marketing