How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at PeeSafe. Founded in 2013, by Vikas Bagaria, a serial entrepreneur and a seasoned businessman, PeeSafe is among the fastest growing personal hygiene brands in the country today.

Why we believe in Google Pay Per Click advertising for our business

Firstly, a very quick definition of what Google PPC (Pay per click is all about).

People search for products and services on google.

As a seller, you have the option to advertise your website when such a search happens. When a prospective customer then sees your advertisement on the search page and clicks to reach your webpage, you pay google some money.

Well, Isn’t Diwali a time for something new?

For a festival that thrives on bringing in the new, one would think marketers would search for that bright new spark (pun intended) to set aside their advertising. After all, it’s a big season - with some categories reporting 50% of annual sales around the time.

It’s also a festival that comes towards the end of the Roman year, one would think leaving us with a lot to look back upon. How a world changed. How it met new challenges, and how its readying for the year ahead.

So what do you think works well for your brand? Emotional advertising? Functional advertising? Both?

The recent CARS24 campaign got us thinking about this. Selling your car via a tech enabled intermediary. CARS24 is creating a whole new experience in facilitating the sale of your car. As someone who has both the pre and post CARS24 car selling experience, CARS24 was a blessing. No more newspaper ads, OLX pesky callers, brokers – I was in control of the selling experience.

So no surprise that it has been a very fast growing company building the market as well as bringing in competition into the category.

In the past decade, continuing advances in technology have ensured that the ‘science’ of marketing has evolved tremendously. With the advent of digital channels and social media, marketing today is measured more precisely than ever before.

So, while an outsider may view digital marketing activities as a hit-or-miss phenomenon, agencies know that this is clearly not the case and that marketing success is quite measurable. The most important metric for digital marketing agencies while measuring the success of a campaign are KPIs, or Key Performance Indicators.