Young brands and companies are in a hurry to get noticed. PR is definitely one good tool to bring your brand into daily conversation. However there is a difference between PR or a short burst of activity and mentions in popular mediums (press/ TV/ radio). Sometime a young brand asks for PR measured by “How many mentions will I get in 30 days?”

Notice the word relations in public relations. Relationships are not built in short time frames. Often the most valuable and cherished associations built on trust authenticity and respect take months if not years to build.

Building brands is a patient long term process. Temptation to grow revenues quickly often comes in the way of building a brand. A BRAND is a core promise to a core defined target audience.

Stay Small till you have found a target audience that can be expanded. Then go behind that.

Companies come to the Grocurv platform looking for advertising and marketing agencies and one of the questions they ask is “What difference does an agency make? “

Over the past two years we have seen many clients engaged with agencies successfully and the big impact areas are what we discuss in this blog. Specifically we are dealing with an organic engagement in this blog.

What that means is that agency partner is creating content on your behalf on social media without spending money to push that content before a wider audience. You rely on the quality of content to give you reach in social media.

Continuing our focus on building your brands social media presence on Linkedin (See: Sugar Cosmetics, Pee Safe and Orient Bell Tiles ) , this week we look at how a young vibrant brand in the B2C is doing this, with an the example of The Moms Co.

Natural, Safe, Effective & Australia Certified toxin-free skincare, The Moms Co.’s gentle pregnancy skincare products were formulated by experts across India, Australia and Switzerland to provide practical solutions during pregnancy, and after childbirth.

As a Marketplace for marketing agencies, we find a large variety of clients coming to the platform. Digital marketing is one of the key service lines today and clients are often taking their first steps in this realm. They are filled with uncertainty on the process, on the costs, on the results.

Of course, a key question the algorithm asks clients is about the budget they have in mind in order to find the right agency match. Many are awkward to talk about it and often respond with “don’t know” or “please advise”.